Diamonds in the UK & Europe!
The Big Rip-Off!

The British and European public are paying hugely inflated profit margins for diamonds. When you pay around £3,000 for a diamond it will have cost the jeweller around £1,000! And these profit margins can't be explained away due to the long term investment a jeweller makes in maintaining a stock of diamonds. The jeweller will have requested a diamond from a dealership in Antwerp or London that best suits your needs or desire and that diamond or diamonds will be held on trust. If you decide you don't want a particular diamond, the jeweller simply sends it back.

In the USA the diamond market is far more competitive and the profit margins are not kept artificially high by the controlling diamond markets. On this website you will see links to James Allen an American Jeweller where you can purchase diamonds and diamond jewellery safely from the USA and save yourself a great deal of money by avoiding the grossly inflated profit margins of the UK and Europe. Be warned, though, the UK jewellers will tell you the diamonds in the USA are of lesser quality. That is nonsense. Diamonds are certified for quality, so don't be fooled! Certificates in the USA and UK are of equal value, thus certified diamonds in the UK and USA are of equal quality! Buying a diamond from the USA will give you a lot more diamond carat for your money! And you know how important size is... ;)

Jewellery Online, Cardiff, Wales, UK is your on-line venue for jewellers and designers of exclusive jewellery that is a unique, exquisite, perfectly crafted jewellery collection. The jewellery has been created in a wide range of materials including platinum, 18ct gold and sterling silver together with precious stones that include emeralds, rubies, sapphires, pearls and, of course, diamonds. Jewellery Online is also a specialist of fine cut diamonds. Jewellery Online have one of the widest ranges of uniquely designed, traditional and Celtic rings, necklaces and bracelets in Wales and the UK and are happy to design and create commissioned jewellery, including engagement rings and wedding rings. You need look no further than Jewellery Online, Cardiff for your extra special present, gift or treat.

To view the full range of platinum, 18ct gold, sterling silver and precious stones and diamond jewellery, please browse the links to the left.